I used to build to prove I can. Now I build because I can.

In 2014, I co-founded two value-driven media organizations, STREET FZC, an audience-first marketing agency, & B-Change, a digital magazine for Millennials, directly responding to a changing media landscape. STREET FZC is still going strong. B-Change was built on passion and taught me some important lessons before turning into an archive.

In 2020, I co-founded the Gulf Creative Collective, a virtual network, enabling creative nourishment, professional growth, and increased collaboration. It is a cultural intervention, responding to a dearth of emotional and infrastructural support for Creatives in the Gulf.

Gulf Creative Collective

Founded in 2020, the Gulf Creative Collective is a non-profit initiative. All creatives are welcome to join, free-of-charge.

We work hard to create a safe space where you can be honest with your peers. If you feel alone, join us - Use the toolkit link in our bio to get to our Slack! #gulfcreativecollective #creativecollective #communityuae #creativesinuae #uaecreatives #
If a tree toils in the forest and none of the other trees notice, did it achieve anything? Recognition isn't everything, but we know what validation can do for your confidence and career trajectory. Use the toolkit in the bio and join us on Slack. We
We're starting some important conversations on our Slack! Come talk to us, Creative in the UAE. #slackcommunity #slackuae #gulfcreativecollective #importantconversations #creativecollective #communityuae
They made you think there's only one job, one exhibition, one award. What if we pause, pool our resources, and make our own? #gulfcreativecollective #creativecollective #communityuae #creativesinuae #uaecreatives
Looking for creative growth but don't know what to ask for? This chart can give you all the inspo you need. Simply head over to our Slack community and join in on the conversation! #gulfcreativecollective #creativecollective #communityuae #creative
Dear freelance graphic designers in the UAE, we hear you're having trouble pricing your work and convincing clients of the value of good design. Is this true? If so, how have you been dealing with it? Let us know in the comments below! #gulfcreative
Abhirami Suresh is an artist and designer based in the UAE. She is the Library Research Assistant at @jameelartscentre in Dubai, and the Founder of the @WhiteLinesCollective, a participatory project encouraging conversations about mental health throu
#Clubhouse has picked up in the UAE amidst murmurs of the app being banned. A hot topic. Are you on it? Are you sceptical? New platforms are never easy. We'd love to discuss trends in the UAE with you on Slack - Join us by following the Reciprocity T

STREET FZC

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Founded in 2014, by Bhoomika Ghaghada and Tarun Shyam, STREET FZC is a holistic creative solutions agency in Dubai, specializing in engaging niche audiences (particularly University students and young professionals) through playful brand communication – a previously untapped market in the UAE.

Working across the traditional-new media spectrum, STREET FZC offers multi-platform digital strategies, on-ground activations, video production, and more.

B-Change

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Founded in 2012, B-Change was a digital magazine in the UAE catering to Millennials, providing valuable regional content for various beats: Lifestyle, Entertainment, Art, Fundraising & more. B-Change published insightful, spunky & conversational content.

We worked with over 50 reporters, designers, photographers, artists, and local PR agencies. We secured coveted media partnerships with Art Dubai, Dubai Design Week, Emirates Airlines Festival of Literature, Dubai International Film Festival, Dubai Lynx Festival of Creativity (Cannes Lions), and Middle East Film & Comic Con (MEFCC).